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Anugerah Juara Lagu 37 (2023)

Anugerah Juara Lagu (AJL) TV3 is an annual music competition held in Malaysia since 1986. It is one of the most prestigious music awards in the country and is broadcasted on TV3. The competition features new Malay language songs, and the winners are determined by a panel of judges and public voting.
Teaser




OOH
Logo Design​​​​​​​
Whilst it is the most prestigious singing contest in Malaysia, It took times for me to get the logo done. I want to create the logo from scratch without using any template. After more than 10 days and more than 10 attempts, the desired logo was finally produced.




The competition has helped to launch the careers of many Malaysian singers and songwriters, and it has become a popular platform for showcasing the country's musical talent. Some of the previous winners of the competition include Siti Nurhaliza, Misha Omar, Faizal Tahir, and Hafiz Suip.





Graphic Package
The competition has also expanded to include international participants, with the introduction of the AJL International category in 1999. The competition has evolved over the years to reflect changes in the music industry and the tastes of the Malaysian audience.​​​​​​​



Press Conference




Brand Ad
Event Night
Anugerah Juara Lagu 37
 
Event Night:
12 February 2023
Axiata Arena
 
Job Timeline:
October 2022-February 2023
 
 
Creative Service Department
 
Art Direction:
Shahrul Osman
AJid Alkapon
 
Creative Superiors:
Hasni Yusoff
Nadzrin
 
Graphic Designers:
AJid Alkapon
Shahrul Osman
 
Motion Designers:
Husinuddin Mohyi
Azlan Firmansyah
 
Photographer:
Hazmiljapilus
 
 
Brand Ad:
Location: Studio 1, Glenmarie
Director: Shahrul Osman
Assistant Director: AJid Alkapon
Copywriter: Izz
Motion Designer: Husinuddin Mohyi
Videographer: Awie
Storyboard: Shahrul Osman
 
OOH:
Director: AJid Alkapon
Videographer: Awie
 
Set Designer:
Main Stage: Hafizan
Red Carpet/Backstage: Ruse
 
Audio/Visual:
AR Designer: Haziq/Epy
Sound Engineer: Awad
 
Project Coordinator:
Shairlizaheni Mat Saad
 
 
 
 
Platform:
TV3
TONTON
 
 
Views:
5.4 Million
(Nielsen, 12 February 2023)

Reach on Digital Platforms:
1.75 Billion
(Meltwater, 6-12 February 2023)
 
 
 
 
THANK YOU!
 
Anugerah Juara Lagu 37 (2023)
Published:

Anugerah Juara Lagu 37 (2023)

Published: